Galp is one of the main importers of natural gas in Portugal and the main sponsor of Rock in Rio Lisbon.
In 2024, they have decided to take their people to the festival gather and celebrate in a huge party. So a campaign to unite them all was developed.
I came up with the idea to use hands as a iconography for this campaign for two main reasons: People use it to communicate their feelings among the crowd, weather in a rock concert or a football match. Also, a bracelet would be given to the Galp employees to unite them with light and colours during the gigs.
The idea was a success: The company love it and people joined thanks to the campaign’s integrated communication.
Long short story, it rocks!
Agency Happy Monday | Client Galp | Campaign concept and design Adriano Siqs | Video "Vamos Todos Juntos" Happy Monday
