Galp, one of Portugal's leading energy companies and the main sponsor of Rock in Rio Lisbon, invited its employees to come together for a shared festival experience.
To support the initiative, I developed the creative concept for an integrated campaign centred on unity and celebration. The visual identity was built around hand gestures—a universal language of expression at concerts and sporting events. Paired with illuminated wristbands distributed to every employee, the campaign transformed the audience into a connected sea of light and colour throughout the festival.
The result was a highly engaging campaign that successfully brought people together and delivered a memorable brand experience.
In short, it rocked!
Agency Happy Monday | Client Galp | Campaign concept and design Adriano Siqs | Video "Vamos Todos Juntos" Happy Monday
